The Challenge

Generic SEO doesn't work for dental practices.

If you've worked with a marketing agency before and felt the SEO never quite delivered, here's why: most agencies use the same playbook for every industry. They write generic blog posts, submit to a few directories, set up a Google Business Profile, and call it done.

Dental marketing has its own rules. Google treats dental content as YMYL (Your Money or Your Life) — meaning it holds dental sites to higher quality and trust standards. Local search behavior is dominated by emergency intent ("emergency dentist near me"). High-value services like implants ($1,099+), All-on-X ($21,000+), and Invisalign each have their own keyword universe and patient research journey.

A generalist agency learning your industry on your dime will lose you 6 months minimum. We specialize because that's the only way to deliver dental SEO that actually compounds.

What's Included

Eight pillars of dental SEO that ranks.

Every dental SEO engagement includes the work below. No padding, no fluff, no upsells halfway through.

01

Technical SEO foundation

Core Web Vitals, mobile UX, crawlability, internal linking, schema markup (Dentist + LocalBusiness + WebPage). The unglamorous foundational work that determines whether anything else can rank.

02

Google Business Profile management

Full GBP overhaul, all relevant service categories added, weekly posts covering services and patient education, and structured optimization for the Map Pack 3-spot result your patients see first.

03

Service page rebuilds

Conversion-focused, dentist-reviewed pages for your highest-revenue services — implants, All-on-X, Invisalign, emergency, cosmetic. With FAQ schema, transparent pricing, and clear booking CTAs.

04

Hyper-local landing pages

Dedicated pages for neighboring towns and zip codes. Each one has unique local content, demographics, and driving directions — not thin geo-doorway pages that risk Google penalties.

05

AI search optimization

Structured for visibility in Google AI Mode, ChatGPT, and Perplexity. This is the next moat in local search — and most dental agencies aren't even tracking it. Plumas now ranks #1 in AI Mode.

06

Citations & backlinks

Manual local citations across dental directories and chambers of commerce. Quality backlink outreach to regional health publications and community partners. No PBNs, no paid schemes, no shortcuts.

07

Review acquisition workflow

Automated review request system tied to appointment completions, paired with manual response management on every new Google review. Plumas now sits at 4.9 stars across 319+ reviews.

08

Real reporting, no fluff

Live Google Search Console access, monthly performance review with actual GBP and ranking data — not canned PDFs. You see the same numbers we do, every day.

How We Work

A six-month SEO compound curve.

Dental SEO is a compound investment, not a quick fix. Here's exactly what happens month by month — including why the first 60 days are foundation work that doesn't move rankings yet (by design).

Free strategy audit (week 0)

Before you sign anything, we audit your current local SEO, identify your top three competitors, check your AI Mode visibility, and show you exactly where the gaps are. Useful even if you don't hire us.
30 minutes, no commitment
Foundation (month 1)

Technical audit and fixes. GBP fully optimized. Core service pages rewritten. Citations submitted to top dental directories. Schema markup deployed. Rankings unchanged at this point — by design.
~25 hours of foundation work
Content velocity (month 2)

Service pages live (implants, All-on-X). First hyper-local pages shipped. Weekly GBP posting cadence established. Backlink outreach begins. First Map Pack movement on long-tail queries.
First measurable signals
First measurable lift (month 3)

Map Pack appearances triple. Primary service keywords move from page 3 to top 10 organic. Form submissions increase ~15%. First positive month of new patient inquiries directly attributed to organic.
Rankings start moving
Compounding kicks in (months 4–6)

Authority signals stack. Multiple high-value keywords reach top 5 organic. Service pages earn featured snippets. AI Mode visibility begins surfacing in ChatGPT and Google AI for service queries.
The compound returns phase
Sustained dominance (month 6+)

Map Pack rankings cement. AI Mode position established as the recommended provider in your city. Pipeline of new high-value consults (implants, All-on-X) becomes consistent. SEO becomes your most reliable patient acquisition channel.
The moat phase

Investment

Dental SEO starts at $1,497/month.

Three plans built for different practice sizes. Cancel anytime. No setup fees on annual commitments. No markup on ad spend.

Patient Accelerator

$2,997/mo

Full dental SEO + Google Ads management for growing practices targeting implants, Invisalign, and All-on-X. Includes hyper-local landing pages, bi-weekly strategy calls, and conversion-optimized service pages.

See full pricing

Common Questions

Dental SEO, answered.

The questions every practice owner asks before investing in SEO. Direct answers, no fluff.

How long does dental SEO take to show results?

Most dental practices see meaningful Map Pack movement and keyword ranking changes within 90 days. Compounding returns typically kick in between months 4 and 9. Plumas Family Dentistry hit #1 in Google AI Mode within 5 months. SEO is a compound investment — the practices that see the biggest returns are the ones that stay the course past month 3.

What does dental SEO actually include?

Eight pillars: technical SEO, Google Business Profile management, service page rebuilds (implants, All-on-X, Invisalign, emergency), hyper-local landing pages, AI search optimization, manual citations and backlinks, review acquisition workflow, and real reporting with live GSC access. Every engagement includes all eight — no upsells halfway through.

Why do you only work with dental practices?

Dental marketing has its own playbook — YMYL content rules, local search behavior, high-intent keywords like "emergency dentist near me," and the specific economics of implants, Invisalign, and All-on-X. A generalist agency learning your industry on your dime will lose you 6 months minimum. We specialize because that's the only way to deliver dental SEO that actually compounds.

What is AI search optimization and why does it matter?

AI search optimization positions your practice in generative search results — Google AI Mode, ChatGPT, and Perplexity. When patients ask AI about dentists in their city, you want to be the recommended provider. This is the next moat in local search. Plumas Family Dentistry now ranks #1 in Google AI Mode for "dental implants Yuba City" — a position that's exponentially harder for competitors to dislodge than a traditional Map Pack spot.

Do I need to sign a long-term contract?

No. All plans are month-to-month with cancel-anytime terms (30 days notice). SEO compounds over time, but we believe results should keep you, not paperwork. Most clients stay 12+ months because the pipeline is working — not because they're trapped.

Do I own everything you build for me?

Yes — completely. Your domain, hosting, website, content, GSC property, and Google Business Profile all stay in your name. If we ever part ways, you walk with everything we built. No agency lock-in, no held-hostage assets, no migration fees.

What's the difference between local SEO and dental SEO?

Local SEO is the broader category — any business that serves a geographic area benefits from local SEO. Dental SEO is a specialized application: it includes everything local SEO does, plus dental-specific service pages (implants, All-on-X, Invisalign), YMYL content standards, dental directory citations, and review workflows tuned for the dental patient journey. Generic local SEO won't get you ranked for "dental implants near me" — dental SEO will.

Want a free SEO audit?

Book a free 30-minute strategy call. We'll audit your current local SEO, identify your top three competitors, check your AI Mode visibility, and show you exactly where the gaps are — whether you hire us or not.

Free Strategy Call

Client results

Dentists who made the switch

““We went from barely appearing in local searches to ranking in the top 3 for all our target keywords. New patient inquiries increased by nearly 40% in just 2 months.” ”

Dr. Navjot Singh, DDS plumasfamilydentistry.com

+40% patients

““We now appear on page one for nearly all implant-related searches. Professional, reliable, and truly results-driven. The ROI has been outstanding.” ”

Dr. Harlovjeet Singh, DDS springlakedental.net

Page 1 rankings

““We now rank on page one for competitive cosmetic dentistry keywords, and patient bookings have increased by 50%. Truly impressive work.” ”

Dr. Kamaldeep Singh, DDS fresnofamilydentist.com

+50% bookings

““None of the other agencies we tried delivered results like this. Our Google visibility skyrocketed, and our website traffic is now the highest it's ever been.” ”