Founder · Star Hawk Studio

Hi, I'm Sarbjeet. I help California dental practices win local + AI search.

No team of 50. No call centers. No template factory. Just one full-stack developer turned dental SEO specialist, capping the client roster at 15–20 practices so every account gets the attention it actually needs.
Based in Montreal
Serving USA & Canada
Dental specialist

My Story

From full-stack dev to dental SEO obsessive.

I started Star Hawk Studio in Montreal as a generalist marketing agency — websites, ads, SEO, the full stack. Like most agencies, I took on whatever client would pay. And like most agencies, the results were uneven.
The shift came when I started working with Plumas Family Dentistry in Yuba City, California. Dr. Navjot Singh and Dr. Gurpreet Kaur had a great practice but were buried in local search behind chain dental groups. I went deep — local SEO playbook, GBP optimization, hyper-local landing pages, AI search optimization. Within months, Plumas was ranking #1 in Google’s AI Mode for dental implants in Yuba City and growing Business Profile interactions by 21.4% year-over-year.
That’s when I made a decision most agencies are too scared to make: I specialized. Today, Star Hawk Studio works exclusively with dental practices across the USA and Canada — six and counting, all carefully selected. I cap the roster at 15-20 active practices so every account gets the attention that delivers results like Plumas.
No junior account managers. No template proposals. No outsourced content mills. When you hire Star Hawk, you hire me. I do the audits. I write the strategy. I implement the technical SEO. I’m the person on every strategy call. That’s the entire model — and it’s the reason it works.

What I Believe

Four principles I actually run my agency by.

PRINCIPLE 01

Fewer clients beats bigger client lists.

Most dental marketing agencies stack 40+ clients per account manager. I cap the entire agency at 15-20. The math is simple: real strategy work takes real hours, and you can't spread one person across 40 practices and expect any of them to win.

PRINCIPLE 02

Owners own everything.

Your domain, your website, your content, your Google Ads account, your Meta Business account, your GSC property — all in your name from day one. If we ever part ways, you walk with everything we built. No agency lock-in, no held-hostage assets.

PRINCIPLE 03

No markup on ad spend. Ever.

Your Google and Meta ad budgets go directly to the platforms — billed to your card, not mine. Most agencies quietly take 15-20% of your ad spend as margin. Every dollar of your budget should buy patients, not agency profit.

PRINCIPLE 04

AI search is the next moat — start now.

While most agencies still chase Map Pack rankings, the future is generative search. Plumas Family Dentistry is now #1 in Google AI Mode for dental implants in their city. That position is exponentially harder for competitors to dislodge than a Map Pack spot.

#1

Monthly reporting

Plumas, dental implants

+21.4%

GBP growth YoY
Verified in Performance

6

Dental practices
Active California portfolio

15-20

Client roster cap
Maximum, ever

Who I Work With

Six dental practices,all California.

Plumas Family Dentistry

Yuba City, CA

Fairfield Dentistry

Fairfield, CA

Mission Dental

Carmichael, CA

Spring Lake Dental

Woodland, CA

One Dental Fresno

Fresno, CA · Open Saturdays

Fresno Family Dentist

Fresno, CA

Want me on your account?

Book a free 30-minute strategy call. We’ll audit your current marketing, identify the bottleneck, and recommend exactly which service (or combination) will move the needle for your practice — whether you hire us or not.